The Bert Show was an iconic morning radio program that blended lifestyle advice, national entertainment news, celebrity interviews, humor, and a strong sense of community for listeners ages 12+. The program’s success stemmed from its lack of formula and the openness of the cast members to share the most intimate and vulnerable details of their lives, most intimate, vulnerable, and authentic moments of their lives.
This openness kept listeners coming back day after day. The unscripted and uninhibited banter among the hosts became the driving force behind the show’s enduring popularity.
Over the years, the Atlanta-based show grew significantly. Thanks to its dynamic cast of personalities and devoted audience, The Bert Show became one of Atlanta’s most acclaimed radio programs in Atlanta and expanded into additional markets, including Nashville and Indianapolis.
At its peak, an estimated 900,000 people tuned in each week from 5:30 a.m. to 10 a.m. to hear crew members bare their most private secrets, dishing details on their love lives, friends and families. The cast shared their life stories including – struggles, triumphs and all of the emotion in between. They were also known for turning the tables and coaxing the same type of highly sought information from their many celebrity guests.
Beyond entertainment, The Bert Show was deeply committed to giving back to the community through numerous charitable initiatives and events, including Bert’s Big Adventure. Just six months after The Bert Show launched in 2001, Bert’s Big Adventure was created to bring joy and lasting memories to children with chronic and terminal illnesses and their families. Although the show is no longer on the air, former cast members continue to support Bert’s Big Adventure and its mission of creating magical moments for children with chronic and terminal illnesses and their families.
