World-renowned children’s clothing brand, OshKosh B’Gosh, launched an initiative to inspire kids to help families in Japan and raise awareness of children affected by the recent tragedy. The program, entitled Cranes for Kids, has a direct, and an immediate, impact: for every origami crane sent to OshKosh B’Gosh by April 25th, the company will donate an article of clothing to children in Japan who have been displaced by the earthquake and tsunami.
In Japanese culture, cranes are a powerful symbol of health and well-wishes. Cranes for Kids was inspired by the ancient Japanese legend promising that anyone who folds 1,000 origami cranes will be granted a wish, most commonly recovery from illness or long life. Kids can create and submit paper cranes, and, in exchange, OshKosh B’Gosh will donate up to 50,000 pieces of children’s apparel. In addition, OshKosh B’Gosh will provide a special ten percent discount to anyone who brings their crane to a store.
Origami crane instructions and paper are available, at no cost, at all OshKosh B’Gosh stores, including a special cut-out version for younger children. Families can also go online to oshkoshbgosh.com/ cranesforkids or visit the OshKosh B’Gosh’s Facebook page (facebook.com/oshkoshbgosh) to download the instructions and view a “how-to” video.
Cranes will be collected at OshKosh B’Gosh stores from March 29, 2011 to April 25, 2011 or can be mailed to: Cranes for Kids/OshKosh B’Gosh, One Waterview Drive, Shelton, CT 06484. Families can also participate by posting a picture of their crane on the OshKosh B’Gosh Facebook page.
Please make a crane today and help a child in need.
For more information, go to www.oshkoshbgosh.com/cranesforkids.