One act of kindness.
Reaching many brave hearts .
An impact beyond measure.
Have you ever done something kind and never found out how far it reached? A meal for a family on a hard day. A hug in a hospital room. A gesture that said, “I’m thinking of you.” At Bert’s Big Adventure, we see the ripple of those kind moments every single day, and we’ve given it a name: The Kindness Effect.
From Monday, November 16 through GivingTuesday, December 1, we’re sharing a new story every day from the people who experience The Kindness Effect: Bert’s Big Adventure kids, parents, the incredible doctors and nurses who have traveled with us for more than 20 years, our generous Zaxbys partners, and our Bert’s Big Adventure team.
And this year, every gift you give goes twice as far.
What Is GivingTuesday?
GivingTuesday is a worldwide movement built on a simple belief: everyone has something to give. It started as one day of generosity after the holiday shopping rush, and today people in nearly every corner of the world are part of it.
Generosity doesn’t have to be big to matter. Every act counts, and every act inspires the next one. That’s The Kindness Effect, and this year, GivingTuesday is December 1.
Kindness Is on the Menu at Zaxbys
Our friends at Zaxbys know a thing or two about kindness. Through Zax of Kindness, they’ve spent years inspiring guests and team members to do something good for someone else. This GivingTuesday, they’re bringing that same heart to Bert’s Big Adventure families.
From November 16 through December 1, Zaxbys will match every donation to Bert’s Big Adventure, dollar for dollar, up to $25,000! That means your $25 becomes $50, and your $100 becomes $200.
Every act of kindness doubled!
Zaxbys has walked alongside Bert’s Big Adventure families since 2020, and we are so grateful to every franchise owner, team member and guest who makes this partnership possible.
Where Your Kindness Goes
Bert’s Big Adventure is an Atlanta-based nonprofit that serves kids with chronic and terminal illnesses and their families. Our community begins with a magical, all-expenses-paid five-day journey to Walt Disney World. Beyond that first trip, we provide year-round support for the child’s lifetime and beyond through programs like Family Reunion Adventures, special events that strengthen lifelong connections among our families, and the Fairy Godparent Volunteer Program, which brings daily visits, warm meals and activities to families during hospital stays. And in the heartbreaking event that a child passes away, we step in to fully cover the cost of end-of-life services.
Your Gift, Doubled: An Impact Beyond Measure
Every gift to Bert’s Big Adventure creates an impact we could never fully measure. It’s the deep breath a parent takes when a Fairy Godparent walks into the hospital room with a warm meal. It’s a child laughing over a craft on a long day of treatment. It’s a family that walks into a Family Reunion Adventure and feels right at home.
Our programs run on the generosity of people like you. Your gifts let us keep showing up at the hospital every day with food, activities and a little respite for tired parents. They keep our families connected all year long, so every family across Georgia knows they are seen, loved and never alone.
This Giving Tuesday, Zaxbys will match your gift dollar for dollar, up to $25,000, so every act of kindness goes twice as far. Whether you give $10 or $1,000, you become part of The Kindness Effect, and the ripple reaches further than we may ever know.
How You Can Be Part of The Kindness Effect
- Give: Donate at [donate link] or text BERT to 50155.
- Watch and share: Follow along on Facebook, Instagram and TikTok for a new story every day, and share the ones that move you. Better yet, share your own! Tell your friends and family why YOU gave to Bert’s Big Adventure, and keep The Kindness Effect going.
- Join us live: Tune in to our Town Hall on Facebook at noon on Giving Tuesday, December 1.
- Visit Zaxbys: Stop by your local Zaxbys and thank them for showing up for our families.
You may never see exactly where your kindness lands. But we do, every day, in the smiles of our kids and the strength of our families. Thank you for being part of it.
